Marketing (MSc) 24 months Postgraduate Programme By Birkbeck, University of London |TopUniversities
Programme Duration

24 monthsProgramme duration

Tuitionfee

18,420 GBPTuition Fee/year

Starting Month

Jan-2000Starting Month

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. This programme provides a comprehensive understanding of the relevance and necessity of marketing. Students will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. Students will also develop objective insights into the subject matter; and learn about marketing decision-making processes. The programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe. 

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. This programme provides a comprehensive understanding of the relevance and necessity of marketing. Students will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. Students will also develop objective insights into the subject matter; and learn about marketing decision-making processes. The programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe. 

Admission Requirements

6.5+
2.7+

2 Years
Jan-2000

Tuition fees

Domestic
11,940 GBP
International
18,420 GBP

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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