Marketing Analytics (MSc)
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our new MSc Marketing Analytics gives you the opportunity to specialise in data analytics with a core knowledge in digital marketing. It is designed to offer you a blend of technical, quantitative modules in data analytics, alongside more technical marketing, social media and branding modules that will develop your ability to apply data analytics and technology to related digital marketing practices and real-world examples.
To enhance your skills and in-depth knowledge in this area, we provide you with practical sessions on data analytics, simulation and other statistical data analysis exercises using:
- available brand datasets and established analytical tools
- valuation techniques and digital marketing modelling with industry/marketing world applications.
On successful completion of this course you will have gained the skills to be able to interpret case studies and live company marketing analysis, as well as social media analysis and brand performance. You will also have built the confidence to be able to analyse marketing and other data, and use this to make effective marketing decisions.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our new MSc Marketing Analytics gives you the opportunity to specialise in data analytics with a core knowledge in digital marketing. It is designed to offer you a blend of technical, quantitative modules in data analytics, alongside more technical marketing, social media and branding modules that will develop your ability to apply data analytics and technology to related digital marketing practices and real-world examples.
To enhance your skills and in-depth knowledge in this area, we provide you with practical sessions on data analytics, simulation and other statistical data analysis exercises using:
- available brand datasets and established analytical tools
- valuation techniques and digital marketing modelling with industry/marketing world applications.
On successful completion of this course you will have gained the skills to be able to interpret case studies and live company marketing analysis, as well as social media analysis and brand performance. You will also have built the confidence to be able to analyse marketing and other data, and use this to make effective marketing decisions.
Scholarships
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