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The MPhil/PhD programme in Marketing aims to provide solid training to prepare students for careers in teaching and research in higher education and research institutions. We mainly admit PhD students to train them as academic researchers. Most of them continue pursuing their academic career after they graduate.
There are two research streams in our PhD programme: Quantitative Stream and Behavioural Stream.
Quantitative stream
The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work. In particular, our quantitative stream focuses on big data, mobile and digital marketing, social networks, and behavioural economics, and economics of psychology. Students take advanced economics courses, statistics courses, advanced marketing seminars, as well as other courses provided by other departments (e.g., machine learning course at engineering school). Our quantitative faculty have published papers in top tier marketing journals such as Marketing Science, Journal of Marketing Research, and Management Science. They actively work with students through first year independent research projects, departmental seminars, dissertation work, and informal interactions. Students are expected to use their initiative and make substantial contributions to the area.
Behavioural stream
Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics. Core faculty have interests in judgment and decision making, affect and motivation, consumer well-being, embodied cognition, sensory marketing, categorization processes, cultural influences on consumer behaviour and consumer information processing. Students are given solid training in experimental as well as other social science methods, taking courses in both marketing and psychology at an early stage of their study and doing research with several different faculty members during their first two years before choosing a primary research topic and thesis advisor. Recent research conducted by past and current students cuts across many areas, including the effects of emotion (embarrassment, nostalgia, jealousy, and anger) on consumer behaviour, services marketing, numerosity, social networking donation behaviour, justice and mortality salience. Their research has been published in top tier marketing, general science, and psychology journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Proceedings of National Academy of Sciences of the United States of America, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Psychology: General.
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The MPhil/PhD programme in Marketing aims to provide solid training to prepare students for careers in teaching and research in higher education and research institutions. We mainly admit PhD students to train them as academic researchers. Most of them continue pursuing their academic career after they graduate.
There are two research streams in our PhD programme: Quantitative Stream and Behavioural Stream.
Quantitative stream
The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work. In particular, our quantitative stream focuses on big data, mobile and digital marketing, social networks, and behavioural economics, and economics of psychology. Students take advanced economics courses, statistics courses, advanced marketing seminars, as well as other courses provided by other departments (e.g., machine learning course at engineering school). Our quantitative faculty have published papers in top tier marketing journals such as Marketing Science, Journal of Marketing Research, and Management Science. They actively work with students through first year independent research projects, departmental seminars, dissertation work, and informal interactions. Students are expected to use their initiative and make substantial contributions to the area.
Behavioural stream
Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics. Core faculty have interests in judgment and decision making, affect and motivation, consumer well-being, embodied cognition, sensory marketing, categorization processes, cultural influences on consumer behaviour and consumer information processing. Students are given solid training in experimental as well as other social science methods, taking courses in both marketing and psychology at an early stage of their study and doing research with several different faculty members during their first two years before choosing a primary research topic and thesis advisor. Recent research conducted by past and current students cuts across many areas, including the effects of emotion (embarrassment, nostalgia, jealousy, and anger) on consumer behaviour, services marketing, numerosity, social networking donation behaviour, justice and mortality salience. Their research has been published in top tier marketing, general science, and psychology journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Proceedings of National Academy of Sciences of the United States of America, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Psychology: General.
Admission Requirements
2.7+
79+
6.5+
For the Doctor of Philosophy (Ph.D.) stream under the "M.Phil.-Ph.D. Programmes", the applicant shall have:
a master's degree from a recognized university; or
graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or
graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or
completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.
In addition to the general requirements of the Graduate School, applicants should fulfill the requirements as set by the Faculty of Business Administration. Please refer to the programme's website for details.
3 Years
Sep
Tuition fees
Domestic
5,720 USD
International
5,720 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MPhil-PhD in Marketing
CUHK, Hong Kong, Hong Kong SAR
# 41QS Subject Rankings
36 monthsProgramme duration
5,720 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The MPhil/PhD programme in Marketing aims to provide solid training to prepare students for careers in teaching and research in higher education and research institutions. We mainly admit PhD students to train them as academic researchers. Most of them continue pursuing their academic career after they graduate.
There are two research streams in our PhD programme: Quantitative Stream and Behavioural Stream.
Quantitative stream
The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work. In particular, our quantitative stream focuses on big data, mobile and digital marketing, social networks, and behavioural economics, and economics of psychology. Students take advanced economics courses, statistics courses, advanced marketing seminars, as well as other courses provided by other departments (e.g., machine learning course at engineering school). Our quantitative faculty have published papers in top tier marketing journals such as Marketing Science, Journal of Marketing Research, and Management Science. They actively work with students through first year independent research projects, departmental seminars, dissertation work, and informal interactions. Students are expected to use their initiative and make substantial contributions to the area.
Behavioural stream
Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics. Core faculty have interests in judgment and decision making, affect and motivation, consumer well-being, embodied cognition, sensory marketing, categorization processes, cultural influences on consumer behaviour and consumer information processing. Students are given solid training in experimental as well as other social science methods, taking courses in both marketing and psychology at an early stage of their study and doing research with several different faculty members during their first two years before choosing a primary research topic and thesis advisor. Recent research conducted by past and current students cuts across many areas, including the effects of emotion (embarrassment, nostalgia, jealousy, and anger) on consumer behaviour, services marketing, numerosity, social networking donation behaviour, justice and mortality salience. Their research has been published in top tier marketing, general science, and psychology journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Proceedings of National Academy of Sciences of the United States of America, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Psychology: General.
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The MPhil/PhD programme in Marketing aims to provide solid training to prepare students for careers in teaching and research in higher education and research institutions. We mainly admit PhD students to train them as academic researchers. Most of them continue pursuing their academic career after they graduate.
There are two research streams in our PhD programme: Quantitative Stream and Behavioural Stream.
Quantitative stream
The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work. In particular, our quantitative stream focuses on big data, mobile and digital marketing, social networks, and behavioural economics, and economics of psychology. Students take advanced economics courses, statistics courses, advanced marketing seminars, as well as other courses provided by other departments (e.g., machine learning course at engineering school). Our quantitative faculty have published papers in top tier marketing journals such as Marketing Science, Journal of Marketing Research, and Management Science. They actively work with students through first year independent research projects, departmental seminars, dissertation work, and informal interactions. Students are expected to use their initiative and make substantial contributions to the area.
Behavioural stream
Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics. Core faculty have interests in judgment and decision making, affect and motivation, consumer well-being, embodied cognition, sensory marketing, categorization processes, cultural influences on consumer behaviour and consumer information processing. Students are given solid training in experimental as well as other social science methods, taking courses in both marketing and psychology at an early stage of their study and doing research with several different faculty members during their first two years before choosing a primary research topic and thesis advisor. Recent research conducted by past and current students cuts across many areas, including the effects of emotion (embarrassment, nostalgia, jealousy, and anger) on consumer behaviour, services marketing, numerosity, social networking donation behaviour, justice and mortality salience. Their research has been published in top tier marketing, general science, and psychology journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Proceedings of National Academy of Sciences of the United States of America, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Psychology: General.
Admission Requirements
For the Doctor of Philosophy (Ph.D.) stream under the "M.Phil.-Ph.D. Programmes", the applicant shall have:
In addition to the general requirements of the Graduate School, applicants should fulfill the requirements as set by the Faculty of Business Administration. Please refer to the programme's website for details.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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