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The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.
Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.
Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.
Admission Requirements
79+
6.5+
2.7+
For a Taught Master’s Programme other than the Executive Master of Business Administration (Executive M.B.A.) Programme, the applicant shall have:
graduated from a recognized university and obtained a bachelor’s degree, normally with honours not lower than Second Class or achieving an average grade of not lower than “B”; or
completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to a bachelor’s degree.
The English Language Proficiency Requirement is as follows:
possess a pass grade in English in one of the following examinations: H.K. Advanced Level Examination (AS Level), H.K. Higher Level Examination, CUHK Matriculation Examination, General Certificate of Education A-Level/ AS-Level; or
achieve Level 4 or above in the English subject of the Hong Kong Diploma of Secondary Education (HKDSE) examination; or
have a degree from a university in Hong Kong or have taken a degree programme of which the medium of instruction was English; or
submit a minimum TOEFL score of 550 (paper-based), or 79 (internet-based/Home Edition); or a minimum IELTS (Academic) score of 6.5.
Applicants should submit a 500-word English statement about their passion for creativity and brand storytelling with personal examples and/or professional experiences.
1 Year
Sep
Domestic
23,138 USD
International
23,138 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSSc in Advertising
CUHK, Hong Kong, Hong Kong SAR
# 12QS Subject Rankings
12 monthsProgramme duration
23,138 USDTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.
Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.
Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.
Admission Requirements
For a Taught Master’s Programme other than the Executive Master of Business Administration (Executive M.B.A.) Programme, the applicant shall have:
The English Language Proficiency Requirement is as follows:
Applicants should submit a 500-word English statement about their passion for creativity and brand storytelling with personal examples and/or professional experiences.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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