12 monthsProgramme duration
46,299 USDTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Marketing is the first of its kind in the region which incorporates tradition and technology, intuition and analytics, local ideas and a global vision. Our well-designed curriculum provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy. Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.
You will learn to apply advanced analytical techniques for effective decision-making, and gain experience in designing and executing marketing campaigns, both locally and internationally. You will also work on real marketing projects with prominent companies in Hong Kong.
You can specialise in Managerial Marketing, which focuses on branding, advertising and PR, and multinational campaigns, or Big Data Marketing. This trains you in the science and engineering of digital and database marketing, so you can learn to harness the power of big data for competitive advantage.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Marketing is the first of its kind in the region which incorporates tradition and technology, intuition and analytics, local ideas and a global vision. Our well-designed curriculum provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy. Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.
You will learn to apply advanced analytical techniques for effective decision-making, and gain experience in designing and executing marketing campaigns, both locally and internationally. You will also work on real marketing projects with prominent companies in Hong Kong.
You can specialise in Managerial Marketing, which focuses on branding, advertising and PR, and multinational campaigns, or Big Data Marketing. This trains you in the science and engineering of digital and database marketing, so you can learn to harness the power of big data for competitive advantage.
Admission Requirements
For a Taught Master’s Programme other than the Executive Master of Business Administration (Executive M.B.A.) Programme, the applicant shall have:
- graduated from a recognized university and obtained a bachelor’s degree, normally with honours not lower than Second Class or achieving an average grade of not lower than “B”; or
- completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to a bachelor’s degree.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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