Master's Degree in Marketing and Sales

Saint-Jean d'Angély, Nice, France

Shortlist

24 monthsProgramme duration

SepStarting Month

Shortlist

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Marketing and Sales specialization is comprised of 3 distinct tracks:

The Digital Marketing (MKT) program aims to develop the skills needed in today's businesses, which are fully connected to the internet and digital and mobile media. It is now essential to develop a marketing strategy that integrates a brand's online content vision and leverages the potential of the web and mobile to grow your market. Students are trained in the tools that enable them to be operational in designing digital marketing strategies for businesses.
PROGRAM - The Master's in Business Engineering and Business Development, dedicated to sales engineering, addresses current expectations for sales efficiency, sales force auditing, and the internationalization of businesses. These are clearly strategic priorities for companies and organizations in the years to come. Its objective is therefore to train sales management specialists capable of assuming roles in sales leadership, sales management, market management, or brand management in companies of all sizes and sectors.
The Sports Marketing, Entrepreneurship, and Event Management (MEES) program aims to train students from general academic backgrounds who wish to acquire professional specialization in sports marketing, sports event management, and entrepreneurship applied to the sports sector. These complementary skills, all within the same master's program, reflect the evolution of the sports sector, which is becoming increasingly professionalized. Sports clubs are seeking marketing professionals with expertise in social media. Sports federations and public authorities are looking for sports event specialists. Companies linked to the world of sports (retail, fitness, etc.) want managers possessing all these skills, along with an entrepreneurial dimension.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Marketing and Sales specialization is comprised of 3 distinct tracks:

The Digital Marketing (MKT) program aims to develop the skills needed in today's businesses, which are fully connected to the internet and digital and mobile media. It is now essential to develop a marketing strategy that integrates a brand's online content vision and leverages the potential of the web and mobile to grow your market. Students are trained in the tools that enable them to be operational in designing digital marketing strategies for businesses.
PROGRAM - The Master's in Business Engineering and Business Development, dedicated to sales engineering, addresses current expectations for sales efficiency, sales force auditing, and the internationalization of businesses. These are clearly strategic priorities for companies and organizations in the years to come. Its objective is therefore to train sales management specialists capable of assuming roles in sales leadership, sales management, market management, or brand management in companies of all sizes and sectors.
The Sports Marketing, Entrepreneurship, and Event Management (MEES) program aims to train students from general academic backgrounds who wish to acquire professional specialization in sports marketing, sports event management, and entrepreneurship applied to the sports sector. These complementary skills, all within the same master's program, reflect the evolution of the sports sector, which is becoming increasingly professionalized. Sports clubs are seeking marketing professionals with expertise in social media. Sports federations and public authorities are looking for sports event specialists. Companies linked to the world of sports (retail, fitness, etc.) want managers possessing all these skills, along with an entrepreneurial dimension.

Admission Requirements

Recruitment level(s)

First cycle (bac+3)

Program Duration

2 Years

Starting Month(s)

Sep

Scholarships

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