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The main objective of the Master's degree programme in Public and Corporate Communication is to provide students with advanced training in the theory and techniques of communication and the strategic use of information, with particular reference to corporate and digital communication in public and private contexts such as institutions and administrations, public entities, non-profit organisations and professional agencies that produce advertising and communication products (events, campaigns, press services and public relations). Students will acquire the methodological skills needed to design communication products and promotional campaigns for public bodies, companies and non-profit organisations, and develop the ability to manage internal and external communication flows of companies, public bodies and third-sector organisations. Moreover, they will acquire academic and market research skills in relation to data analysis (including digital data analysis), corporate communication and culture, with a focus on the use of new communication technologies and the study of changes in the audience's, users' and consumers' habits, as well as in public opinion and society.
To this end, the study plan includes courses in public and corporate communication, as well as courses encompassing the domains of sociology, IT and languages, up to a maximum of 69 university credits (CFU/ECTS credits). A maximum of 18 credits will be provided for completion of supplementary courses, and 39 credits for other activities, 21 of which are reserved for the final exam. The programme is divided into three curricula, each one with specific focuses: corporate communication; communication and marketing; social and cultural changes in advanced digital societies, with a focus in data analysis.
Therefore, the Master's degree programme provides the following competencies:
- English proficiency (entry requirement);
- advanced theoretical and methodological knowledge of the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- knowledge of the main methods of academic and market research in corporate communication and organisational culture, as well as in management dynamics and the characteristics and behavioural styles of different target audiences;
- specialist knowledge and methods of audience analysis, public opinion research, market surveys and data analysis. Students will also be equipped with methodological and technical skills to collect, measure and process opinion and market research data, including large-scale digital data. They will learn how communication works (including the technologies used, the internal and external dynamics of companies, social advertising, and regulations for public entities and non-governmental organisations) and acquire a comprehensive theoretical and practical knowledge of the multidisciplinary methods and techniques related to the various fields of social communication. The programme also comprises activities aimed at developing an advanced knowledge of communication theory, consumer protection, social research and marketing.
Lastly, the programme includes workshops and/or internships at public bodies, companies and non-profit organisations, as well as mobility programmes at other Italian universities.
After obtaining their final degree, graduates can apply for PhD programmes in the fields of communication and methodology of social research.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The main objective of the Master's degree programme in Public and Corporate Communication is to provide students with advanced training in the theory and techniques of communication and the strategic use of information, with particular reference to corporate and digital communication in public and private contexts such as institutions and administrations, public entities, non-profit organisations and professional agencies that produce advertising and communication products (events, campaigns, press services and public relations). Students will acquire the methodological skills needed to design communication products and promotional campaigns for public bodies, companies and non-profit organisations, and develop the ability to manage internal and external communication flows of companies, public bodies and third-sector organisations. Moreover, they will acquire academic and market research skills in relation to data analysis (including digital data analysis), corporate communication and culture, with a focus on the use of new communication technologies and the study of changes in the audience's, users' and consumers' habits, as well as in public opinion and society.
To this end, the study plan includes courses in public and corporate communication, as well as courses encompassing the domains of sociology, IT and languages, up to a maximum of 69 university credits (CFU/ECTS credits). A maximum of 18 credits will be provided for completion of supplementary courses, and 39 credits for other activities, 21 of which are reserved for the final exam. The programme is divided into three curricula, each one with specific focuses: corporate communication; communication and marketing; social and cultural changes in advanced digital societies, with a focus in data analysis.
Therefore, the Master's degree programme provides the following competencies:
- English proficiency (entry requirement);
- advanced theoretical and methodological knowledge of the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- knowledge of the main methods of academic and market research in corporate communication and organisational culture, as well as in management dynamics and the characteristics and behavioural styles of different target audiences;
- specialist knowledge and methods of audience analysis, public opinion research, market surveys and data analysis. Students will also be equipped with methodological and technical skills to collect, measure and process opinion and market research data, including large-scale digital data. They will learn how communication works (including the technologies used, the internal and external dynamics of companies, social advertising, and regulations for public entities and non-governmental organisations) and acquire a comprehensive theoretical and practical knowledge of the multidisciplinary methods and techniques related to the various fields of social communication. The programme also comprises activities aimed at developing an advanced knowledge of communication theory, consumer protection, social research and marketing.
Lastly, the programme includes workshops and/or internships at public bodies, companies and non-profit organisations, as well as mobility programmes at other Italian universities.
After obtaining their final degree, graduates can apply for PhD programmes in the fields of communication and methodology of social research.
Admission Requirements
5.5+
72+
Admission to the Master's degree programme in Public and Corporate Communication is open to applicants holding Bachelor's degree in one of the classes listed below, or in one of the corresponding classes pursuant to Ministerial Decree 509/99 and Ministerial Decree of 16 March 2007: L-20 Communication, L-18 Business administration, L-1 - Cultural heritage, L-3 Visual arts, music, performing arts and fashion studies, L-5 Philosophy, L-6 Geography, L-10 Humanities, L-11 Modern languages and civilisations, L-12 Applied languages, L-14 Legal services, L-15 Tourism, L-16 Administration, L-19 Education and training, L-42 History, L-31 Computer science, L-24 Psychology, L-33 Economics, L-36 Political sciences and international relations, L-37 Peace studies, L-39 Social work, L-40 Sociology. Admission is also open to applicants holding a degree that does not belong to one of the classes listed above, provided that they earned at least 50 credits (CFU/ECTS credits) in the following scientific-disciplinary sectors: - M-FIL/05 Philosophy and theory of language - L-LIN/01 Glottology and linguistic - L-FIL-LET/12 Italian linguistics - M-STO/04 Contemporary history - M-STO/05 Modern history - INF/01 Informatics or ING-INF/05 Information processing systems - SPS/08 Sociology of culture and communication - SPS/07 General sociology - SPS/04 Political science - SPS/11 Political sociology - SPS/09 Economic sociology and sociology of work and organisations - SPS/10 Urban and environmental sociology - L-LIN/12 Language and translation - English - L-ART/03 History of contemporary art - L-ART/05 Performing arts - L-ART/06 Cinema, photography and television - L-FIL-LET/10 Italian literature - L-FIL-LET/11 Contemporary Italian literature - SECS-P/01 Economics - SECS-P/02 Economic policy - SECS-P/06 Applied economics - SECS-P/07 Business administration and management - SECS-P/08 Management - SECS-P/10 Organisation studies - SECS-S /01 Statistics - SECS-S /05 Social statistics - IUS/01 Private law - IUS/04 Business law - IUS/10 Administrative law - IUS/08 Constitutional law - IUS/09 Public law - IUS/13 International law - IUS/14 European Union law - M-PSI/01 General psychology - M-PSI/05 Social psychology - M-PSI/06 Work and organisational psychology. Proficiency in English at a B2 level or higher under the Common European Framework of Reference for Languages (CEFR) is required for admission.
2 Years
Oct
Tuition fees
Domestic (Out of State)
156 EUR
International
156 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Public and Corporate Communication
Main Campus, Milan, Italy
# 201-250QS Subject Rankings
24 monthsProgramme duration
156 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The main objective of the Master's degree programme in Public and Corporate Communication is to provide students with advanced training in the theory and techniques of communication and the strategic use of information, with particular reference to corporate and digital communication in public and private contexts such as institutions and administrations, public entities, non-profit organisations and professional agencies that produce advertising and communication products (events, campaigns, press services and public relations). Students will acquire the methodological skills needed to design communication products and promotional campaigns for public bodies, companies and non-profit organisations, and develop the ability to manage internal and external communication flows of companies, public bodies and third-sector organisations. Moreover, they will acquire academic and market research skills in relation to data analysis (including digital data analysis), corporate communication and culture, with a focus on the use of new communication technologies and the study of changes in the audience's, users' and consumers' habits, as well as in public opinion and society.
To this end, the study plan includes courses in public and corporate communication, as well as courses encompassing the domains of sociology, IT and languages, up to a maximum of 69 university credits (CFU/ECTS credits). A maximum of 18 credits will be provided for completion of supplementary courses, and 39 credits for other activities, 21 of which are reserved for the final exam. The programme is divided into three curricula, each one with specific focuses: corporate communication; communication and marketing; social and cultural changes in advanced digital societies, with a focus in data analysis.
Therefore, the Master's degree programme provides the following competencies:
- English proficiency (entry requirement);
- advanced theoretical and methodological knowledge of the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- knowledge of the main methods of academic and market research in corporate communication and organisational culture, as well as in management dynamics and the characteristics and behavioural styles of different target audiences;
- specialist knowledge and methods of audience analysis, public opinion research, market surveys and data analysis. Students will also be equipped with methodological and technical skills to collect, measure and process opinion and market research data, including large-scale digital data. They will learn how communication works (including the technologies used, the internal and external dynamics of companies, social advertising, and regulations for public entities and non-governmental organisations) and acquire a comprehensive theoretical and practical knowledge of the multidisciplinary methods and techniques related to the various fields of social communication. The programme also comprises activities aimed at developing an advanced knowledge of communication theory, consumer protection, social research and marketing.
Lastly, the programme includes workshops and/or internships at public bodies, companies and non-profit organisations, as well as mobility programmes at other Italian universities.
After obtaining their final degree, graduates can apply for PhD programmes in the fields of communication and methodology of social research.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The main objective of the Master's degree programme in Public and Corporate Communication is to provide students with advanced training in the theory and techniques of communication and the strategic use of information, with particular reference to corporate and digital communication in public and private contexts such as institutions and administrations, public entities, non-profit organisations and professional agencies that produce advertising and communication products (events, campaigns, press services and public relations). Students will acquire the methodological skills needed to design communication products and promotional campaigns for public bodies, companies and non-profit organisations, and develop the ability to manage internal and external communication flows of companies, public bodies and third-sector organisations. Moreover, they will acquire academic and market research skills in relation to data analysis (including digital data analysis), corporate communication and culture, with a focus on the use of new communication technologies and the study of changes in the audience's, users' and consumers' habits, as well as in public opinion and society.
To this end, the study plan includes courses in public and corporate communication, as well as courses encompassing the domains of sociology, IT and languages, up to a maximum of 69 university credits (CFU/ECTS credits). A maximum of 18 credits will be provided for completion of supplementary courses, and 39 credits for other activities, 21 of which are reserved for the final exam. The programme is divided into three curricula, each one with specific focuses: corporate communication; communication and marketing; social and cultural changes in advanced digital societies, with a focus in data analysis.
Therefore, the Master's degree programme provides the following competencies:
- English proficiency (entry requirement);
- advanced theoretical and methodological knowledge of the various fields of communication and information, with particular reference to the analysis of the media ecosystem used in the communication of companies, public bodies and non-profit organisations;
- knowledge of the main methods of academic and market research in corporate communication and organisational culture, as well as in management dynamics and the characteristics and behavioural styles of different target audiences;
- specialist knowledge and methods of audience analysis, public opinion research, market surveys and data analysis. Students will also be equipped with methodological and technical skills to collect, measure and process opinion and market research data, including large-scale digital data. They will learn how communication works (including the technologies used, the internal and external dynamics of companies, social advertising, and regulations for public entities and non-governmental organisations) and acquire a comprehensive theoretical and practical knowledge of the multidisciplinary methods and techniques related to the various fields of social communication. The programme also comprises activities aimed at developing an advanced knowledge of communication theory, consumer protection, social research and marketing.
Lastly, the programme includes workshops and/or internships at public bodies, companies and non-profit organisations, as well as mobility programmes at other Italian universities.
After obtaining their final degree, graduates can apply for PhD programmes in the fields of communication and methodology of social research.
Admission Requirements
Admission is also open to applicants holding a degree that does not belong to one of the classes listed above, provided that they earned at least 50 credits (CFU/ECTS credits) in the following scientific-disciplinary sectors: - M-FIL/05 Philosophy and theory of language - L-LIN/01 Glottology and linguistic - L-FIL-LET/12 Italian linguistics - M-STO/04 Contemporary history - M-STO/05 Modern history - INF/01 Informatics or ING-INF/05 Information processing systems - SPS/08 Sociology of culture and communication - SPS/07 General sociology - SPS/04 Political science - SPS/11 Political sociology - SPS/09 Economic sociology and sociology of work and organisations - SPS/10 Urban and environmental sociology - L-LIN/12 Language and translation - English - L-ART/03 History of contemporary art - L-ART/05 Performing arts - L-ART/06 Cinema, photography and television - L-FIL-LET/10 Italian literature - L-FIL-LET/11 Contemporary Italian literature - SECS-P/01 Economics - SECS-P/02 Economic policy - SECS-P/06 Applied economics - SECS-P/07 Business administration and management - SECS-P/08 Management - SECS-P/10 Organisation studies - SECS-S /01 Statistics - SECS-S /05 Social statistics - IUS/01 Private law - IUS/04 Business law - IUS/10 Administrative law - IUS/08 Constitutional law - IUS/09 Public law - IUS/13 International law - IUS/14 European Union law - M-PSI/01 General psychology - M-PSI/05 Social psychology - M-PSI/06 Work and organisational psychology.
Proficiency in English at a B2 level or higher under the Common European Framework of Reference for Languages (CEFR) is required for admission.
Tuition fees
Domestic (Out of State)
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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