Public and Corporate Communication 24 months Postgraduate Programme By University of Milan |TopUniversities
Programme Duration

24 monthsProgramme duration

Tuitionfee

156 EURTuition Fee/year

Starting Month

OctStarting Month

Programme overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

Overview

A Two-Year Journey to Understand how Communication Shapes Organisations and Society

The Master’s degree in Public and Corporate Communication provides advanced training in communication theory and practice, preparing professionals to handle strategic communication in public, private and non-profit contexts. The programme offers three different study tracks (curricula), all sharing has a strong focus on digital media and data-driven communication.

What You’ll Learn

Over the two years of the programme, you will learn to:

  • master the theoretical fundamentals of communication, social research, advertising and marketing
  • conduct market research to investigate changes in consumer behaviours and habits, understanding the characteristics of different target audiences
  • collect qualitative, quantitative and digital data to analyse public opinion and market trends, with a view to supporting communication strategies and decision-making
  • design communication plans and campaigns for companies, public bodies and third-sector organisations
  • coordinate internal and external communication flows, including press services and public relations
  • produce effective written and digital communication content in Italian and English for different professional contexts.

Why Choose Our Master’s Degree in Public and Corporate Communication

  • Interdisciplinary training with a focus on data analysis and digital communication
  • Three different specialisation tracks (one taught in Italian, two taught in English)
  • Plenty of bilateral agreements to study or complete internships abroad
  • Strong professional orientation, with courses emphasising real-world applications of communication.


Programme Structure

The Master’s degree in Public and Corporate Communication is a two year in-person programme offering three curricula:

1) Comunicazione e Marketing (taught in Italian with some courses in English )
2) Corporate Communication (fully taught in English )
3) Digital Media, Data and Society (fully taught in English ).

Within each curriculum, a number of ECTS credits are devoted to elective courses and workshops, allowing you to delve deep into more specific topics (for example neuro-marketing research, HR management, advanced digital methods, etc.).

The programme culminates in the presentation and discussion of a 21- ECTS thesis, which can be a written paper or a multimedia product developed under the guidance of a supervisor.

Attendance is not compulsory, but strongly recommended.

For further details on the courses included in each curriculum, please visit the University’s website.


Career Opportunities

Graduates of the Master’s degree in Public and Corporate Communication stand out for their strong understanding of media and the digital world, enabling them to respond effectively to the demands of contemporary communication.

Where Your Degree Can Take You

This degree prepares you for a wide range of roles, including but not limited to:

  • Corporate Communication and Marketing Expert – designing and managing communication plans, marketing strategies and advertising initiatives
  • Social and Political Communication Expert – conducting surveys, qualitative interviews and focus groups to analyse public opinion and social phenomena
  • Campaign Manager – planning, running and coordinating communication campaigns to achieve specific political or marketing goals
  • Corporate Social Responsibility Adviser – developing and overseeing social responsibility initiatives in line with the values and goals of your organisation
  • Digital Communication Specialist – managing the online presence of a company or brand on multiple channels (websites, social media, search engines, etc.)

Typical employment settings include communication departments, advertising and PR firms, voluntary associations, political parties, market research institutes, NGO s, as well as international and supranational organisations.

No matter how the industry may evolve, this degree will give you the tools to adapt and build a meaningful and long-lasting career in communication.

Programme overview

Main Subject

Communication and Media Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

Overview

A Two-Year Journey to Understand how Communication Shapes Organisations and Society

The Master’s degree in Public and Corporate Communication provides advanced training in communication theory and practice, preparing professionals to handle strategic communication in public, private and non-profit contexts. The programme offers three different study tracks (curricula), all sharing has a strong focus on digital media and data-driven communication.

What You’ll Learn

Over the two years of the programme, you will learn to:

  • master the theoretical fundamentals of communication, social research, advertising and marketing
  • conduct market research to investigate changes in consumer behaviours and habits, understanding the characteristics of different target audiences
  • collect qualitative, quantitative and digital data to analyse public opinion and market trends, with a view to supporting communication strategies and decision-making
  • design communication plans and campaigns for companies, public bodies and third-sector organisations
  • coordinate internal and external communication flows, including press services and public relations
  • produce effective written and digital communication content in Italian and English for different professional contexts.

Why Choose Our Master’s Degree in Public and Corporate Communication

  • Interdisciplinary training with a focus on data analysis and digital communication
  • Three different specialisation tracks (one taught in Italian, two taught in English)
  • Plenty of bilateral agreements to study or complete internships abroad
  • Strong professional orientation, with courses emphasising real-world applications of communication.


Programme Structure

The Master’s degree in Public and Corporate Communication is a two year in-person programme offering three curricula:

1) Comunicazione e Marketing (taught in Italian with some courses in English )
2) Corporate Communication (fully taught in English )
3) Digital Media, Data and Society (fully taught in English ).

Within each curriculum, a number of ECTS credits are devoted to elective courses and workshops, allowing you to delve deep into more specific topics (for example neuro-marketing research, HR management, advanced digital methods, etc.).

The programme culminates in the presentation and discussion of a 21- ECTS thesis, which can be a written paper or a multimedia product developed under the guidance of a supervisor.

Attendance is not compulsory, but strongly recommended.

For further details on the courses included in each curriculum, please visit the University’s website.


Career Opportunities

Graduates of the Master’s degree in Public and Corporate Communication stand out for their strong understanding of media and the digital world, enabling them to respond effectively to the demands of contemporary communication.

Where Your Degree Can Take You

This degree prepares you for a wide range of roles, including but not limited to:

  • Corporate Communication and Marketing Expert – designing and managing communication plans, marketing strategies and advertising initiatives
  • Social and Political Communication Expert – conducting surveys, qualitative interviews and focus groups to analyse public opinion and social phenomena
  • Campaign Manager – planning, running and coordinating communication campaigns to achieve specific political or marketing goals
  • Corporate Social Responsibility Adviser – developing and overseeing social responsibility initiatives in line with the values and goals of your organisation
  • Digital Communication Specialist – managing the online presence of a company or brand on multiple channels (websites, social media, search engines, etc.)

Typical employment settings include communication departments, advertising and PR firms, voluntary associations, political parties, market research institutes, NGO s, as well as international and supranational organisations.

No matter how the industry may evolve, this degree will give you the tools to adapt and build a meaningful and long-lasting career in communication.

Admission Requirements

72+
5.5+

Entry Qualification:

Undergraduate diploma (or higher)

The programme accepts applications from Bachelor’s graduates in a variety of subjects, all of which are listed on the University’s website.

Applicants holding other Bachelor’s degrees are also eligible, provided that they have obtained at least 50 ECTS in a wide range of academic fields (psychology, philosophy, economics, statistics, political science, sociology, etc.), which are also specified at the above-mentioned link.

If your degree was obtained in a country that does not use the ECTS system, the Admission Board will check your transcript of records to assess whether your first-cycle degree certifies completion of an equivalent workload for the required subjects.

Selection Process for EU applicants

EU applicants will have to sit a multiple-choice online admission test assessing their knowledge and understanding of communication theories, computer science, marketing, statistics and current affairs. Each applicant can decide whether to take the test in Italian or in English .

The Admission Board will rank EU applicants based on both their academic curriculum and the score obtained in the test. Only applicants who are placed high enough in the ranking may proceed with matriculation.

Selection Process for Non-EU Applicants Residing Outside Italy

Applicants who need a visa to study in Italy (i.e. non-EU applicants residing outside Italy) will not have to sit the admission test, as they will be assessed solely on the basis of their academic CV and their Bachelor’s degree score.


For all applicants : please note that there is a cap on the maximum number of students admitted. You are advised to carefully read the Call for Applications on the University’s website, as it contains detailed information on the number of places available, the content of the test and the selection steps.

The entry qualification documents are accepted in the following languages: English / German / French / Spanish / Italian.

Please note that we only accept official translations (either issued by your former higher education institution or carried out by a certified or sworn translator).

Language Requirement:

English

A B2 or higher level of proficiency in English is required for admission.

How to Prove Your English Proficiency

  • If you have a language certificate accepted by the University, just attach it to your application for admission. Please note that the University accepts only certificates obtained in the last 3 years (2 years for TOEFL ).
  • If you don’t have a language certificate or if you are a native speaker, the University will send you an email and invite you to take an English entry test. The test is free of charge and can also be taken remotely.

If you miss or fail the English entry test, you will still have a chance to be cleared for admission, by submitting a B2 language certificate accepted by the University before the applicable deadline.

List of language certificates accepted by the University

2 Years
Oct

Tuition fees

Domestic (Out of State)
156 EUR
International
156 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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