Communication and Society (CES) 36 months Undergraduate Programme By University of Milan |TopUniversities
Subject Ranking

# 201-250QS Subject Rankings

Programme Duration

36 monthsProgramme duration

Main Subject Area

Communication and Media StudiesMain Subject Area

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Communication is a key factor in culture, economics, international relations and politics. The aim of the degree course is to make the students who attend it more aware and equipped to navigate the complexity of the contemporary world in its intertwining with the production, dissemination, use and interpretation of the multiplicity of communication flows in their different gener/i, formats and languages that cross everyday life. The other objective immediately contiguous to the first is to train communication professionals who know how to work in its most varied fields with a solid theoretical and technical preparation that is necessarily interdisciplinary. Communication, as it develops in the digital context, in fact requires a mixture of specific and generalist knowledge, precise skills and adaptability, solidity and adaptation to change.


In order to meet these needs, the degree course in Communication and Society aims to provide graduates with solid basic knowledge in the main fields of communication (from sociology to psychology, from economics to law, from information technology to history) and a wealth of ductile skills that will enable graduates of this course to quickly learn the methodologies and techniques useful for knowing how to communicate professionally in various fields. The aim is to convey the fundamental communication, production and organisational processes of the publishing, marketing, journalism and information production industries. Graduates in the degree programmes of the class must:


- possess knowledge of sociological, psychological, legal, economic and statistical content to know how to deal with awareness and professionalism the contemporary world of communication, from its simplest forms to the most complex organizations, from traditional to digital forms of content production;


- possess knowledge permeable to the adoption of methods and techniques capable of effectively interpreting change and organizational innovation in the complex world of communication; - be able to assist private companies and public institutions in the design and implementation of communication plans aimed at best representing the company or institution for which you work;


- be able to design, produce and distribute media content through the wide network of private and public companies operating in the sector;


- have the ability to understand, intercept and predict the distribution of individual communicative products through networks and the underlying algorithmic logics;


- possess skills to use artificial intelligence tools for the design and implementation of media content or communication projects. In order to integrate the theoretical knowledge acquired with the curricular courses and strengthen the transversal competences, the training path includes laboratory activities and internships, also in the form of external activities (training placements at institutions, companies and non-profit organisations), and study stays at other foreign universities. The course aims to train graduates who are inserted in both the world of communication and information, advertising, (digital) marketing, social media management, SEO practices, organization of events, publishing activities, to understand everything that has to do with the developments of artificial intelligence.


The degree programme also includes laboratory activities and internships to bring students closer to the world of work. The good theoretical and methodological preparation provided in the three-year period also allows you to continue your studies by enrolling in master?s degrees in the area of communication, marketing and corporate and public communication.

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Communication is a key factor in culture, economics, international relations and politics. The aim of the degree course is to make the students who attend it more aware and equipped to navigate the complexity of the contemporary world in its intertwining with the production, dissemination, use and interpretation of the multiplicity of communication flows in their different gener/i, formats and languages that cross everyday life. The other objective immediately contiguous to the first is to train communication professionals who know how to work in its most varied fields with a solid theoretical and technical preparation that is necessarily interdisciplinary. Communication, as it develops in the digital context, in fact requires a mixture of specific and generalist knowledge, precise skills and adaptability, solidity and adaptation to change.


In order to meet these needs, the degree course in Communication and Society aims to provide graduates with solid basic knowledge in the main fields of communication (from sociology to psychology, from economics to law, from information technology to history) and a wealth of ductile skills that will enable graduates of this course to quickly learn the methodologies and techniques useful for knowing how to communicate professionally in various fields. The aim is to convey the fundamental communication, production and organisational processes of the publishing, marketing, journalism and information production industries. Graduates in the degree programmes of the class must:


- possess knowledge of sociological, psychological, legal, economic and statistical content to know how to deal with awareness and professionalism the contemporary world of communication, from its simplest forms to the most complex organizations, from traditional to digital forms of content production;


- possess knowledge permeable to the adoption of methods and techniques capable of effectively interpreting change and organizational innovation in the complex world of communication; - be able to assist private companies and public institutions in the design and implementation of communication plans aimed at best representing the company or institution for which you work;


- be able to design, produce and distribute media content through the wide network of private and public companies operating in the sector;


- have the ability to understand, intercept and predict the distribution of individual communicative products through networks and the underlying algorithmic logics;


- possess skills to use artificial intelligence tools for the design and implementation of media content or communication projects. In order to integrate the theoretical knowledge acquired with the curricular courses and strengthen the transversal competences, the training path includes laboratory activities and internships, also in the form of external activities (training placements at institutions, companies and non-profit organisations), and study stays at other foreign universities. The course aims to train graduates who are inserted in both the world of communication and information, advertising, (digital) marketing, social media management, SEO practices, organization of events, publishing activities, to understand everything that has to do with the developments of artificial intelligence.


The degree programme also includes laboratory activities and internships to bring students closer to the world of work. The good theoretical and methodological preparation provided in the three-year period also allows you to continue your studies by enrolling in master?s degrees in the area of communication, marketing and corporate and public communication.

Admission Requirements

42+
4+

To be admitted to the degree programme, an upper secondary school diploma or another qualification obtained abroad and recognised as suitable is required. To be admitted to the course, it is necessary to take the TOLC-SPS, the Online Test organised by CISIA, (Consorzio Interuniversitario Sistemi Integrati per l'Accesso). The disciplinary knowledge required for admission is considered positively verified if the scores indicated in the selection notice are reached. Students admitted with a grade below the minimum set for the above-mentioned examination are assigned additional educational obligations. These obligations must be fulfilled within the first year of the course; if the student does not fulfil the obligations by the aforementioned deadline, he/she will not be able to sit the examinations of the years following the first.

In order to be admitted to the course, knowledge of English at level B1 of the European Framework of Reference for Languages is also required. Knowledge of the English language is ascertained by passing a specific test, the result of which does not contribute to the formation of the admission rank list. Students in possession of the corresponding language certificates, obtained no more than three years prior to the date of submission of the application for admission to the course, may be exempted from the English language test.


In order to fulfil the OFA in English and to sit the English language exam provided for in the study plan, knowledge of English at level B1 of the Common European Framework of Reference for Languages (CEFR) is required. This level can be attested in the following ways

- by submitting a language certificate obtained no more than 3 years prior to the date of submission of the application, of level B1 or higher (for the list of language certificates recognised by the University, see the website: (https://www.unimi.it/it/node/39322).

The certification must be uploaded at the time of enrolment or, subsequently, on the portal http:// studente.unimi.it/uploadCertificazioniLingue;

- via Placement Test, provided by the University Language Centre SLAM exclusively during the first year, from October to December. In the event of failing the test, it will be necessary to follow the courses provided by the SLAM Centre.

The Placement Test is compulsory for all those who do not have a valid certification.

Those who do not take the Placement Test by December or do not pass the final course test within 6 attempts will have to obtain certification privately in order to clear the OFA and take the English language exam.

3 Years
Oct

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