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The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry, and has been developed in close collaboration with prominent actors from the industry.
The degree programme prepares the student for a career in HQ functions of the consumer goods industry. It provides the student with an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, supplier-relations and business negotiations, pricing, performance management as well as category, stock and brand management.
Deep understanding of the value chain
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier- relations and business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management as well as category, stock and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.
Collaboration with prominent actors in the industry
The degree programme has been developed in collaboration with prominent actors in the consumer goods industry. These are gathered in a founding partners group consisting of Salling Group, Arla, Bestseller, Danish Crown, MLDK, KFI, Jysk and Rema 1000. The companies play an important role in the degree programme and its courses through guest lectures, internships and Master's theses collaborations. They also offer a number of relevant student jobs. Internships at the above-mentioned companies are an important part of the programme. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions.
Career
The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry, and has been developed in close collaboration with prominent actors from the industry.
The degree programme prepares the student for a career in HQ functions of the consumer goods industry. It provides the student with an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, supplier-relations and business negotiations, pricing, performance management as well as category, stock and brand management.
Deep understanding of the value chain
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier- relations and business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management as well as category, stock and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.
Collaboration with prominent actors in the industry
The degree programme has been developed in collaboration with prominent actors in the consumer goods industry. These are gathered in a founding partners group consisting of Salling Group, Arla, Bestseller, Danish Crown, MLDK, KFI, Jysk and Rema 1000. The companies play an important role in the degree programme and its courses through guest lectures, internships and Master's theses collaborations. They also offer a number of relevant student jobs. Internships at the above-mentioned companies are an important part of the programme. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions.
Career
The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
Admission Requirements
6.5+
83+
180+
Depending on your educational background and your qualifications, there are different ways to meet the admission requirements:
1. International and other qualifications This section is relevant for you, if you have:
a Bachelor's degree or equivalent from an institution outside of Denmark or
a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
MSc in Economics and Business Administration - Commercial and Retail Management
Aarhus Campus, Aarhus, Denmark
# 151-200QS Subject Rankings
24 monthsProgramme duration
10,000 EURTuition Fee/year
1Scholarships
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry, and has been developed in close collaboration with prominent actors from the industry.
The degree programme prepares the student for a career in HQ functions of the consumer goods industry. It provides the student with an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, supplier-relations and business negotiations, pricing, performance management as well as category, stock and brand management.
Deep understanding of the value chain
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier- relations and business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management as well as category, stock and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.
Collaboration with prominent actors in the industry
The degree programme has been developed in collaboration with prominent actors in the consumer goods industry. These are gathered in a founding partners group consisting of Salling Group, Arla, Bestseller, Danish Crown, MLDK, KFI, Jysk and Rema 1000. The companies play an important role in the degree programme and its courses through guest lectures, internships and Master's theses collaborations. They also offer a number of relevant student jobs. Internships at the above-mentioned companies are an important part of the programme. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions.
Career
The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry, and has been developed in close collaboration with prominent actors from the industry.
The degree programme prepares the student for a career in HQ functions of the consumer goods industry. It provides the student with an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, supplier-relations and business negotiations, pricing, performance management as well as category, stock and brand management.
Deep understanding of the value chain
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier- relations and business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management as well as category, stock and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.
Collaboration with prominent actors in the industry
The degree programme has been developed in collaboration with prominent actors in the consumer goods industry. These are gathered in a founding partners group consisting of Salling Group, Arla, Bestseller, Danish Crown, MLDK, KFI, Jysk and Rema 1000. The companies play an important role in the degree programme and its courses through guest lectures, internships and Master's theses collaborations. They also offer a number of relevant student jobs. Internships at the above-mentioned companies are an important part of the programme. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions.
Career
The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
Admission Requirements
1. International and other qualifications
This section is relevant for you, if you have:
- a Bachelor's degree or equivalent from an institution outside of Denmark or
- a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:2. Legal right of admission
3. Direct admission
Tuition fees
Domestic
International
Scholarships
Danish State Scholarship
Value
100% tuition fee waiver
Deadline
15 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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