Master in Marketing and Consumer Markets Program By Universidad de Sonora |Top Universities
Program Duration

24 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The general objective of the Master in Marketing and Consumer Markets is to train competent professionals, with a committed and vigilant vision of the current topics of the market and society, as well as those that are at the frontier of knowledge. The purpose of this postgraduate course is to graduate specialists in the design and operation of market research, capable of integrating and structuring a correct analysis of consumer markets, which generates sufficient information for decision-making in organizations.

The graduate of the Master in Marketing and Consumer Markets will be a competitive professional, with analytical capacity and ability to infer, who works in the field of marketing functions and processes, whose knowledge will allow him to perform responsibly and creatively in positions both functional as directors. He will have a domain in the implementation of business strategies, designed with high value, based on continuous knowledge of consumer markets and framed in sustainability criteria.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The general objective of the Master in Marketing and Consumer Markets is to train competent professionals, with a committed and vigilant vision of the current topics of the market and society, as well as those that are at the frontier of knowledge. The purpose of this postgraduate course is to graduate specialists in the design and operation of market research, capable of integrating and structuring a correct analysis of consumer markets, which generates sufficient information for decision-making in organizations.

The graduate of the Master in Marketing and Consumer Markets will be a competitive professional, with analytical capacity and ability to infer, who works in the field of marketing functions and processes, whose knowledge will allow him to perform responsibly and creatively in positions both functional as directors. He will have a domain in the implementation of business strategies, designed with high value, based on continuous knowledge of consumer markets and framed in sustainability criteria.

Admission requirements

2 Years
Sep

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

A wide range of undergraduate courses

At undergraduate level, the Mexican Universidad de Sonora (UNISON) offers 55 bachelor’s degrees, including:

  • Maths
  • Physics
  • Geology
  • Computer science
  • Dentistry
  • Sociology
  • Social work
  • Marketing
  • Graphic design


Admissions and costs

Undergraduate entry requirements include a high school diploma, a filled in application form, passing the admissions tests and proof of your proficiency in English. Keep in mind, you’ll also need a passport, student visa and health insurance to enter the country.

Tuition fees at undergraduate level include a MX$1,860 enrollment fee (≈US$89) and tuition is based on the number of courses a student takes per semester and their average grade from their previous semester, starting at MX$1,520 (≈US$72) per course. Depending on your grades, though, you may be eligible for a tuition fee reduction of up to 100%.

The cost of living in Hermosillo, where the university is situated, should be no more than US$700 a month, including accommodation, groceries, and transportation, though of course this figure can vary depending on the type of the accommodation you seek (whether a hotel or flatshare). 

A good mix of postgraduate courses

Based in Hermosillo, Mexico, the Universidad de Sonora (UNISON) offers 14 PhD programs, 33 master’s degrees and 7 certificates, including:

  • Biosciences
  • Materials science
  • Chemical engineering
  • Civil engineering
  • Engineering systems and technology
  • Hispanic American literature
  • Sustainable development
  • Foreign trade and customs


Costs, scholarships and admissions

To be eligible for postgraduate study, you would need a bachelor's degree, a GPA of 8.0, proof of your proficiency in Spanish and English (with a TOEFL score of 450), the GRE subject test (depending on the course), two letters of recommendation, a personal statement and a research proposal (only for PhDs).

UNISON offers all students with an average grade of somewhere between 80 and 85 a tuition fee reduction of 50% in their second semester.  This figure can rise up to 100% depending on their grade.

Students can also apply for a CONACYT scholarship for a monthly stipend of approximately MX$13,769 (≈US$770), provided they have a GPA of 8.0. 

Postgrad programs