Bachelor of Marketing Program By Universidad de Sonora |Top Universities
Program Duration

48 monthsProgram duration

Tuitionfee

3,993 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

General objective:

Train competent professionals in marketing with a comprehensive profile and interdisciplinary knowledge, who develop skills and attitudes in the field of their profession, oriented to lifelong learning, capable of responding to changes in the global environment, with human quality and social responsibility.

Specific objectives:

  • Promote the development of logical, critical and creative thinking with an attitude of lifelong learning. Develop their skills in an ethical and legal framework, which allow them to generate and acquire new knowledge related to administration, economics, marketing, psychology, sociology, mathematics, law, computing and philosophy. Playing a key role in organizations through the design, implementation and evaluation of marketing strategies.
  • Promote the formation of proactive, inclusive, interested and emotional attitudes that denote the internalization of values ​​of respect and tolerance towards our fellow men, care for the environment and the cultural legacy that facilitate the holistic growth of the individual.
  • Contribute to the strengthening of values ​​and attitudes that allow them to interrelate, promote collaborative work and generate empathy in their integration process with the organization, culture and society, becoming aware of social needs and generating strategic welfare actions for the consumer, environment and society in general.
  • Provide the student in training with educational experiences that allow the development of theoretical, heuristic and axiological knowledge that support the know-how of marketing professionals, related to the detection of market opportunities, according to the trends and conditions of the environment, generating value offers that allow the achievement of profitability for organizations.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

General objective:

Train competent professionals in marketing with a comprehensive profile and interdisciplinary knowledge, who develop skills and attitudes in the field of their profession, oriented to lifelong learning, capable of responding to changes in the global environment, with human quality and social responsibility.

Specific objectives:

  • Promote the development of logical, critical and creative thinking with an attitude of lifelong learning. Develop their skills in an ethical and legal framework, which allow them to generate and acquire new knowledge related to administration, economics, marketing, psychology, sociology, mathematics, law, computing and philosophy. Playing a key role in organizations through the design, implementation and evaluation of marketing strategies.
  • Promote the formation of proactive, inclusive, interested and emotional attitudes that denote the internalization of values ​​of respect and tolerance towards our fellow men, care for the environment and the cultural legacy that facilitate the holistic growth of the individual.
  • Contribute to the strengthening of values ​​and attitudes that allow them to interrelate, promote collaborative work and generate empathy in their integration process with the organization, culture and society, becoming aware of social needs and generating strategic welfare actions for the consumer, environment and society in general.
  • Provide the student in training with educational experiences that allow the development of theoretical, heuristic and axiological knowledge that support the know-how of marketing professionals, related to the detection of market opportunities, according to the trends and conditions of the environment, generating value offers that allow the achievement of profitability for organizations.

Admission requirements

4 Years
Sep

Tuition fee and scholarships

Domestic Students

3,993 USD
-

International Students

3,993 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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More programs from the university

A wide range of undergraduate courses

At undergraduate level, the Mexican Universidad de Sonora (UNISON) offers 55 bachelor’s degrees, including:

  • Maths
  • Physics
  • Geology
  • Computer science
  • Dentistry
  • Sociology
  • Social work
  • Marketing
  • Graphic design


Admissions and costs

Undergraduate entry requirements include a high school diploma, a filled in application form, passing the admissions tests and proof of your proficiency in English. Keep in mind, you’ll also need a passport, student visa and health insurance to enter the country.

Tuition fees at undergraduate level include a MX$1,860 enrollment fee (≈US$89) and tuition is based on the number of courses a student takes per semester and their average grade from their previous semester, starting at MX$1,520 (≈US$72) per course. Depending on your grades, though, you may be eligible for a tuition fee reduction of up to 100%.

The cost of living in Hermosillo, where the university is situated, should be no more than US$700 a month, including accommodation, groceries, and transportation, though of course this figure can vary depending on the type of the accommodation you seek (whether a hotel or flatshare). 

A good mix of postgraduate courses

Based in Hermosillo, Mexico, the Universidad de Sonora (UNISON) offers 14 PhD programs, 33 master’s degrees and 7 certificates, including:

  • Biosciences
  • Materials science
  • Chemical engineering
  • Civil engineering
  • Engineering systems and technology
  • Hispanic American literature
  • Sustainable development
  • Foreign trade and customs


Costs, scholarships and admissions

To be eligible for postgraduate study, you would need a bachelor's degree, a GPA of 8.0, proof of your proficiency in Spanish and English (with a TOEFL score of 450), the GRE subject test (depending on the course), two letters of recommendation, a personal statement and a research proposal (only for PhDs).

UNISON offers all students with an average grade of somewhere between 80 and 85 a tuition fee reduction of 50% in their second semester.  This figure can rise up to 100% depending on their grade.

Students can also apply for a CONACYT scholarship for a monthly stipend of approximately MX$13,769 (≈US$770), provided they have a GPA of 8.0. 

Undergrad programs