Bachelor of Marketing 48 months Undergraduate Programme By Universidad de Sonora |TopUniversities
Programme Duration

48 monthsProgramme duration

Tuitionfee

3,993 USDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

General objective:

Train competent professionals in marketing with a comprehensive profile and interdisciplinary knowledge, who develop skills and attitudes in the field of their profession, oriented to lifelong learning, capable of responding to changes in the global environment, with human quality and social responsibility.

Specific objectives:

  • Promote the development of logical, critical and creative thinking with an attitude of lifelong learning. Develop their skills in an ethical and legal framework, which allow them to generate and acquire new knowledge related to administration, economics, marketing, psychology, sociology, mathematics, law, computing and philosophy. Playing a key role in organizations through the design, implementation and evaluation of marketing strategies.
  • Promote the formation of proactive, inclusive, interested and emotional attitudes that denote the internalization of values ​​of respect and tolerance towards our fellow men, care for the environment and the cultural legacy that facilitate the holistic growth of the individual.
  • Contribute to the strengthening of values ​​and attitudes that allow them to interrelate, promote collaborative work and generate empathy in their integration process with the organization, culture and society, becoming aware of social needs and generating strategic welfare actions for the consumer, environment and society in general.
  • Provide the student in training with educational experiences that allow the development of theoretical, heuristic and axiological knowledge that support the know-how of marketing professionals, related to the detection of market opportunities, according to the trends and conditions of the environment, generating value offers that allow the achievement of profitability for organizations.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

General objective:

Train competent professionals in marketing with a comprehensive profile and interdisciplinary knowledge, who develop skills and attitudes in the field of their profession, oriented to lifelong learning, capable of responding to changes in the global environment, with human quality and social responsibility.

Specific objectives:

  • Promote the development of logical, critical and creative thinking with an attitude of lifelong learning. Develop their skills in an ethical and legal framework, which allow them to generate and acquire new knowledge related to administration, economics, marketing, psychology, sociology, mathematics, law, computing and philosophy. Playing a key role in organizations through the design, implementation and evaluation of marketing strategies.
  • Promote the formation of proactive, inclusive, interested and emotional attitudes that denote the internalization of values ​​of respect and tolerance towards our fellow men, care for the environment and the cultural legacy that facilitate the holistic growth of the individual.
  • Contribute to the strengthening of values ​​and attitudes that allow them to interrelate, promote collaborative work and generate empathy in their integration process with the organization, culture and society, becoming aware of social needs and generating strategic welfare actions for the consumer, environment and society in general.
  • Provide the student in training with educational experiences that allow the development of theoretical, heuristic and axiological knowledge that support the know-how of marketing professionals, related to the detection of market opportunities, according to the trends and conditions of the environment, generating value offers that allow the achievement of profitability for organizations.

Admission Requirements

The general requirements to enter a bachelor's program at the University of Sonora are as follows:

  • Request registration with the Directorate of School Services in accordance with the terms of the respective call
  • Deliver full certificate of upper secondary education studies.
  • Deliver certified birth certificate.
  • Present the entrance exam and be accepted according to the terms of the respective call.
  • The others that are established in accordance with article 22 of the current School Regulations.

4 Years
Sep

Tuition fees

Domestic
3,993 USD
International
3,993 USD

Scholarships

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