Degree in Advertising and Public Relations 48 months Undergraduate Program By Universidade de Vigo |Top Universities
Program Duration

48 monthsProgram duration

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

This Degree in Advertising and Public Relations aims for its graduates to acquire a thorough knowledge of the phenomenon of communication, especially advertising and public relations, its role in society and its research techniques and methodologies.

It will provide knowledge on the design and creation of communication policies and strategies for all types of organizations (private companies, public bodies and third sector entities).

Professional outputs:

  • Advertising: creation, design and production of advertising communication, advertising planning and strategy, marketing, creative and design studies, evaluation of the effectiveness of advertising campaigns in relation to commercial studies, management of advertising and advertising spaces.
  • Media: writing in the media (press, radio, television and internet), elaboration of advertising for the media, multimedia voice-over, production of press releases.
  • Public relations: public relations in medium and large companies, carrying out campaigns and actions that create a favourable attitude towards companies, products or services among the public, relations with the media, communication and corporate image consultancy, organisation of events and public acts, organisation of protocol, corporate communication in social media, management of intangibles.

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

This Degree in Advertising and Public Relations aims for its graduates to acquire a thorough knowledge of the phenomenon of communication, especially advertising and public relations, its role in society and its research techniques and methodologies.

It will provide knowledge on the design and creation of communication policies and strategies for all types of organizations (private companies, public bodies and third sector entities).

Professional outputs:

  • Advertising: creation, design and production of advertising communication, advertising planning and strategy, marketing, creative and design studies, evaluation of the effectiveness of advertising campaigns in relation to commercial studies, management of advertising and advertising spaces.
  • Media: writing in the media (press, radio, television and internet), elaboration of advertising for the media, multimedia voice-over, production of press releases.
  • Public relations: public relations in medium and large companies, carrying out campaigns and actions that create a favourable attitude towards companies, products or services among the public, relations with the media, communication and corporate image consultancy, organisation of events and public acts, organisation of protocol, corporate communication in social media, management of intangibles.

Admission Requirements

5.5+
87+
59+

4 Years
Jan
Sep

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programs from the university

Undergrad programs 1526