Degree in Advertising and Public Relations 48 months Undergraduate Programme By Universidade de Vigo |TopUniversities

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

This Degree in Advertising and Public Relations aims for its graduates to acquire a thorough knowledge of the phenomenon of communication, especially advertising and public relations, its role in society and its research techniques and methodologies.

It will provide knowledge on the design and creation of communication policies and strategies for all types of organizations (private companies, public bodies and third sector entities).

Professional outputs:

  • Advertising: creation, design and production of advertising communication, advertising planning and strategy, marketing, creative and design studies, evaluation of the effectiveness of advertising campaigns in relation to commercial studies, management of advertising and advertising spaces.
  • Media: writing in the media (press, radio, television and internet), elaboration of advertising for the media, multimedia voice-over, production of press releases.
  • Public relations: public relations in medium and large companies, carrying out campaigns and actions that create a favourable attitude towards companies, products or services among the public, relations with the media, communication and corporate image consultancy, organisation of events and public acts, organisation of protocol, corporate communication in social media, management of intangibles.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

This Degree in Advertising and Public Relations aims for its graduates to acquire a thorough knowledge of the phenomenon of communication, especially advertising and public relations, its role in society and its research techniques and methodologies.

It will provide knowledge on the design and creation of communication policies and strategies for all types of organizations (private companies, public bodies and third sector entities).

Professional outputs:

  • Advertising: creation, design and production of advertising communication, advertising planning and strategy, marketing, creative and design studies, evaluation of the effectiveness of advertising campaigns in relation to commercial studies, management of advertising and advertising spaces.
  • Media: writing in the media (press, radio, television and internet), elaboration of advertising for the media, multimedia voice-over, production of press releases.
  • Public relations: public relations in medium and large companies, carrying out campaigns and actions that create a favourable attitude towards companies, products or services among the public, relations with the media, communication and corporate image consultancy, organisation of events and public acts, organisation of protocol, corporate communication in social media, management of intangibles.

Admission Requirements

59+
87+
5.5+

4 Years
Jan
Sep

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