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Marketing management plays a fundamental role in the business world and in society in general. In the private sector, he is responsible for analyzing the market, identifying opportunities and designing strategies to increase market share and customer loyalty, promoting innovation and competitiveness. Furthermore, in local development, it promotes business activity and generates jobs by stimulating local products and services, attracting investment and promoting tourism. In the public sphere, marketing management plays a crucial role in government communication and service delivery, informing the population about available policies and programs, which promotes citizen participation and the construction of an informed society. It also improves efficiency in the provision of public services by using management and evaluation techniques. In the social sphere, it is related to corporate social responsibility and support for charitable causes, generating a positive impact on society by supporting social and environmental projects. Marketing management contributes to sustainability and social justice by studying socioeconomic, political and cultural phenomena and by recognizing cultural diversity, generating comprehensive solutions that consider national multiculturalism.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Marketing management plays a fundamental role in the business world and in society in general. In the private sector, he is responsible for analyzing the market, identifying opportunities and designing strategies to increase market share and customer loyalty, promoting innovation and competitiveness. Furthermore, in local development, it promotes business activity and generates jobs by stimulating local products and services, attracting investment and promoting tourism. In the public sphere, marketing management plays a crucial role in government communication and service delivery, informing the population about available policies and programs, which promotes citizen participation and the construction of an informed society. It also improves efficiency in the provision of public services by using management and evaluation techniques. In the social sphere, it is related to corporate social responsibility and support for charitable causes, generating a positive impact on society by supporting social and environmental projects. Marketing management contributes to sustainability and social justice by studying socioeconomic, political and cultural phenomena and by recognizing cultural diversity, generating comprehensive solutions that consider national multiculturalism.
Admission Requirements
The Bachelor's degree or degree certificate, in the case of Specialty and Master's;
Accredit a minimum average of eighty with an original certificate or document that is comparable to previous studies, as the case may be;
Take and pass a reading comprehension test in at least one foreign language;
Letter explaining the reasons for taking the program, and
Those additional ones that establish the corresponding opinion.
3 Years
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master's Degree in Marketing Management
Coast of Jalisco University Center (CUCOSTA), Puerto Vallarta, Mexico
36 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In the public sphere, marketing management plays a crucial role in government communication and service delivery, informing the population about available policies and programs, which promotes citizen participation and the construction of an informed society. It also improves efficiency in the provision of public services by using management and evaluation techniques. In the social sphere, it is related to corporate social responsibility and support for charitable causes, generating a positive impact on society by supporting social and environmental projects. Marketing management contributes to sustainability and social justice by studying socioeconomic, political and cultural phenomena and by recognizing cultural diversity, generating comprehensive solutions that consider national multiculturalism.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In the public sphere, marketing management plays a crucial role in government communication and service delivery, informing the population about available policies and programs, which promotes citizen participation and the construction of an informed society. It also improves efficiency in the provision of public services by using management and evaluation techniques. In the social sphere, it is related to corporate social responsibility and support for charitable causes, generating a positive impact on society by supporting social and environmental projects. Marketing management contributes to sustainability and social justice by studying socioeconomic, political and cultural phenomena and by recognizing cultural diversity, generating comprehensive solutions that consider national multiculturalism.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Doctorate in Higher Education Management
Doctorate in Higher Education Management
Doctorate in Human Development, Education and Interculturality
Doctorate in Human Development, Education and Interculturality
Doctorate in Law
Doctorate in Law
Doctorate in Public Health Sciences
Doctorate in Public Health Sciences
Doctorate in Public Policy and Development
Doctorate in Public Policy and Development
Doctorate in Social Sciences
Master-PhD in Cultural Management
PHD in Education
PhD in Cognition and Learning
PhD in Human Rights
PhD in Peace Management and Violence Prevention
PhD in Political Science
PhD in Sociocultural Studies
PhD in Territorial Socioeconomic Development