Bachelor of Advertising and Marketing

Campus de São Paulo, São Paulo, Brazil

Shortlist

48 monthsProgram duration

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

The Advertising and Marketing course, from the Department of Public Relations, Advertising and Tourism (CRP), through a broad approach to aspects of marketing social communication, seeks to train critical professionals capable of acting both in the professional and academic environments, in activities of research and teaching.

The beginning of the graduation focuses on theoretical deepening in the areas of Social Communication and Human Sciences, establishing a dialogue between Advertising and other fields of knowledge such as Economics, Sociology, Philosophy, Psychology and Ethics. Over the semesters, the disciplines gain a more technical-professional character, focusing on themes of communication management and creative production.

Thus, the course initially includes disciplines such as Fundamentals of General Sociology and Communication, Study of Consumer Protection and Aesthetics in Advertising to later bring subjects such as Sales Promotion, Digital Photography and Visual Programming.

There is also the subject of Experimental Projects in Propaganda and Publicity at the end of graduation, which transforms the classroom into a real agency: in contact with real clients and their demands, students carry out a complete work, which starts from market analysis and goes through the development and presentation of pieces and media plans.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Admission requirements

Important Dates

Program Duration

48 Months

Starting Month(s)

Feb

Starting Month(s)

Aug

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

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USP offers more than 180 undergraduate programs in all contemporary areas of knowledge: agricult ral sciences, biological sciences, health sciences, exact and earth sciences, humanities, applied social sciences, engineering, linguistics, literature and arts, as well as multidisciplinary courses. The undergraduate programs allow students to organize their studies according to their educational goals.

You can see all the courses offered by USP on our website or in the catalog provided by the USP Office of International Relations.

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