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The Advertising and Propaganda course, from the Department of Public Relations, Advertising and Tourism (CRP), through a broad approach to aspects of marketing social communication, seeks to train critical professionals capable of acting both in the professional and academic environments, in activities of research and teaching.
The beginning of the graduation focuses on theoretical deepening in the areas of Social Communication and Human Sciences, establishing a dialogue between Advertising and other fields of knowledge such as Economics, Sociology, Philosophy, Psychology and Ethics. Over the semesters, the disciplines gain a more technical-professional character, focusing on themes of communication management and creative production.
Thus, the course initially includes disciplines such as Fundamentals of General Sociology and Communication, Study of Consumer Protection and Aesthetics in Advertising to later bring subjects such as Sales Promotion, Digital Photography and Visual Programming.
There is also the subject of Experimental Projects in Propaganda and Publicity at the end of graduation, which transforms the classroom into a real agency: in contact with real clients and their demands, students carry out a complete work, which starts from market analysis and goes through the development and presentation of pieces and media plans.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Advertising and Propaganda course, from the Department of Public Relations, Advertising and Tourism (CRP), through a broad approach to aspects of marketing social communication, seeks to train critical professionals capable of acting both in the professional and academic environments, in activities of research and teaching.
The beginning of the graduation focuses on theoretical deepening in the areas of Social Communication and Human Sciences, establishing a dialogue between Advertising and other fields of knowledge such as Economics, Sociology, Philosophy, Psychology and Ethics. Over the semesters, the disciplines gain a more technical-professional character, focusing on themes of communication management and creative production.
Thus, the course initially includes disciplines such as Fundamentals of General Sociology and Communication, Study of Consumer Protection and Aesthetics in Advertising to later bring subjects such as Sales Promotion, Digital Photography and Visual Programming.
There is also the subject of Experimental Projects in Propaganda and Publicity at the end of graduation, which transforms the classroom into a real agency: in contact with real clients and their demands, students carry out a complete work, which starts from market analysis and goes through the development and presentation of pieces and media plans.
Admission Requirements
The selection is made through the Fuvest entrance exam or through the Unified Selection System (Sisu). For those who already attend higher education, it is also possible to request a transfer.
48 Months
Feb
Aug
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Advertising and Propaganda
Campus de São Paulo, São Paulo, Brazil
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Advertising and Propaganda course, from the Department of Public Relations, Advertising and Tourism (CRP), through a broad approach to aspects of marketing social communication, seeks to train critical professionals capable of acting both in the professional and academic environments, in activities of research and teaching.
The beginning of the graduation focuses on theoretical deepening in the areas of Social Communication and Human Sciences, establishing a dialogue between Advertising and other fields of knowledge such as Economics, Sociology, Philosophy, Psychology and Ethics. Over the semesters, the disciplines gain a more technical-professional character, focusing on themes of communication management and creative production.
Thus, the course initially includes disciplines such as Fundamentals of General Sociology and Communication, Study of Consumer Protection and Aesthetics in Advertising to later bring subjects such as Sales Promotion, Digital Photography and Visual Programming.
There is also the subject of Experimental Projects in Propaganda and Publicity at the end of graduation, which transforms the classroom into a real agency: in contact with real clients and their demands, students carry out a complete work, which starts from market analysis and goes through the development and presentation of pieces and media plans.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Advertising and Propaganda course, from the Department of Public Relations, Advertising and Tourism (CRP), through a broad approach to aspects of marketing social communication, seeks to train critical professionals capable of acting both in the professional and academic environments, in activities of research and teaching.
The beginning of the graduation focuses on theoretical deepening in the areas of Social Communication and Human Sciences, establishing a dialogue between Advertising and other fields of knowledge such as Economics, Sociology, Philosophy, Psychology and Ethics. Over the semesters, the disciplines gain a more technical-professional character, focusing on themes of communication management and creative production.
Thus, the course initially includes disciplines such as Fundamentals of General Sociology and Communication, Study of Consumer Protection and Aesthetics in Advertising to later bring subjects such as Sales Promotion, Digital Photography and Visual Programming.
There is also the subject of Experimental Projects in Propaganda and Publicity at the end of graduation, which transforms the classroom into a real agency: in contact with real clients and their demands, students carry out a complete work, which starts from market analysis and goes through the development and presentation of pieces and media plans.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Master in Veterinary Clinic
Master in Veterinary Clinic
Master in Veterinary Surgical Clinic
Master in Veterinary Surgical Clinic
Master in Zoology
Master in Zoology
Professional Master in Genetic Counseling and Human Genomics
Professional Master in Genetic Counseling and Human Genomics
Professional Master in Hemotherapy and Biotechnology
Professional Master in Hemotherapy and Biotechnology
Professional Master in Imaging Sciences and Medical Physics
Professional Master in Imaging Sciences and Medical Physics
Professional Master in Innovation and Evaluation of Technologies in Cancerology
Professional Master in Innovation and Evaluation of Technologies in Cancerology
Professional Master in Innovation in Diagnostics and Development of Drugs and Medicines
Professional Master in Innovation in Diagnostics and Development of Drugs and Medicines
Professional Master in Interdisciplinary Training in Health
Professional Master in Interdisciplinary Training in Health
Professional Master in Management and Innovation in the Animal Industry
Professional Master in Management and Innovation in the Animal Industry
Professional Master in Management of Health Organizations
Professional Master in Management of Health Organizations
Professional Master in Medicine
Professional Master in Medicine
Professional Master in Neurology and Clinical Neurosciences
Professional Master in Neurology and Clinical Neurosciences
Professional Master in Nursing in Primary Health Care in the Unified Health System
Professional Master in Nursing in Primary Health Care in the Unified Health System
Professional Master in Occupational Therapy and Social Inclusion Processes
Professional Master in Occupational Therapy and Social Inclusion Processes
Professional Master in Technological Innovation and Perioperative Care Processes
Professional Master in Technological Innovation and Perioperative Care Processes
Professional Master in Technology and Innovation in Nursing
Professional Master in Technology and Innovation in Nursing
Natural Sciences (6)
Master in Applied Ecology
Master in Applied Ecology
Master in Applied Mathematics
Master in Applied Mathematics
Master in Astronomy
Master in Astronomy
Master in Biochemistry (São Paulo Campus)
Master in Biochemistry (São Paulo Campus)
Master in Chemistry (Ribeirão Preto Campus)
Master in Chemistry (Ribeirão Preto Campus)
Master in Chemistry (São Carlos Campus)
Master in Chemistry (São Carlos Campus)
Master in Chemistry (São Paulo Campus)
Master in Chemistry (São Paulo Campus)
Master in Ecology
Master in Ecology
Master in Energy
Master in Energy
Master in Environmental Science
Master in Environmental Science
Master in Food Science
Master in Food Science
Master in Food Science and Technology
Master in Food Science and Technology
Master in Geochemistry and Geotectonics
Master in Geochemistry and Geotectonics
Master in Geophysics
Master in Geophysics
Master in Geotechnics
Master in Geotechnics
Master in Human Geography
Master in Human Geography
Master in Materials Science and Engineering (Pirrasununga Campus)
Master in Materials Science and Engineering (Pirrasununga Campus)
Master in Mathematics (Ribeirão Preto Campus)
Master in Mathematics (Ribeirão Preto Campus)
Master in Mathematics (São Carlos Campus)
Master in Mathematics (São Carlos Campus)
Master in Mathematics (São Paulo Campus)
Master in Mathematics (São Paulo Campus)
Master in Meteorology
Master in Meteorology
Master in Mineral Resources and Hydrogeology
Master in Mineral Resources and Hydrogeology
Master in Mineralogy and Petrology
Master in Mineralogy and Petrology
Master in Oceanography
Master in Oceanography
Master in Physical Geography
Master in Physical Geography
Master in Physics (São Carlos Campus)
Master in Physics (São Carlos Campus)
Master in Physics (São Paulo Campus)
Master in Physics (São Paulo Campus)
Master in Physics Applied to Medicine and Biology
Master in Physics Applied to Medicine and Biology
Master in Sustainability
Master in Sustainability
Professional Master in Environment, Health and Sustainability
Professional Master in Environment, Health and Sustainability
Professional Master in Mathematics Teaching
Professional Master in Mathematics Teaching
Professional Master in Mathematics, Statistics and Computing Applied to Industry
Professional Master in Mathematics, Statistics and Computing Applied to Industry
Professional Master in Technology in Chemistry and Biochemistry
Professional Master in Technology in Chemistry and Biochemistry
Social Sciences and Management (6)
Master in Audiovisual Media and Processes
Master in Audiovisual Media and Processes
Master in Brazilian Cultures and Identities
Master in Brazilian Cultures and Identities
Master in Communication Sciences
Master in Communication Sciences
Master in Cultural Studies
Master in Cultural Studies
Master in Education (Ribeirão Preto Campus)
Master in Education (Ribeirão Preto Campus)
Master in Education (São Paulo Campus)
Master in Education (São Paulo Campus)
Master in Humanities, Rights and Other Legitimacies
Master in Humanities, Rights and Other Legitimacies
Master in Information Science
Master in Information Science
Master in Integration of Latin America
Master in Integration of Latin America
Master in International Relations
Master in International Relations
Master in Law (Ribeirão Preto Campus)
Master in Law (Ribeirão Preto Campus)
Master in Law (São Paulo Campus)
Master in Law (São Paulo Campus)
Master in National Network for Teaching Environmental Sciences
Master in National Network for Teaching Environmental Sciences
Master in Physical Education
Master in Physical Education
Master in Physical Education and Sport
Master in Physical Education and Sport
Master in Political Science
Master in Political Science
Master in Public Health (Ribeirão Preto Campus)
Master in Public Health (Ribeirão Preto Campus)
Master in Public Health (São Paulo Campus)
Master in Public Health (São Paulo Campus)
Master in Public Policy Management
Master in Public Policy Management
Master in Science Teaching
Master in Science Teaching
Master in Social Anthropology
Master in Social Anthropology
Master in Social Change and Political Participation
Master in Social Change and Political Participation
Master in Sociology
Master in Sociology
Master in Statistics (São Carlos Campus)
Master in Statistics (São Carlos Campus)
Master in Statistics (São Paulo Campus)
Master in Statistics (São Paulo Campus)
Master in Tourism
Master in Tourism
Professional Master in Astronomy Teaching
Professional Master in Astronomy Teaching
Professional Master in Chemistry in National Network
Professional Master in Chemistry in National Network
Professional Master in Educational Science Projects
Professional Master in Educational Science Projects
Professional Master in Entomology in Public Health
Professional Master in Entomology in Public Health
Professional Master in Literature in National Network
Professional Master in Literature in National Network
Professional Master in Mathematics in the National Network
Professional Master in Mathematics in the National Network
Online/Distance MBA (1)
MBA in Artificial Intelligence and Big Data
MBA in Artificial Intelligence and Big Data
MBA in Data Science
MBA in Data Science
MBA in Data Security Management
MBA in Data Security Management
Arts and Humanities (6)
PhD in Aesthetics and Art History
PhD in Aesthetics and Art History
PhD in Archeology
PhD in Archeology
PhD in Architecture and Urbanism (São Carlos Campus)
PhD in Architecture and Urbanism (São Carlos Campus)
PhD in Architecture and Urbanism (São Paulo Campus)
PhD in Architecture and Urbanism (São Paulo Campus)
PhD in Brazilian Literature
PhD in Brazilian Literature
PhD in Classical Literature
PhD in Classical Literature
PhD in Comparative Studies of Portuguese Language Literatures
PhD in Design
PhD in Economic History
PhD in Foreign Languages and Translation
PhD in German Language and Literature
PhD in Italian Language, Literature and Culture
PhD in Linguistic and Literary Studies in English
PhD in Linguistics
PhD in Literary Theory and Comparative Literature
PhD in Music
PhD in Performing Arts
PhD in Philology and Portuguese Language
PhD in Philosophy
PhD in Portuguese Literature
PhD in Social History
PhD in Spanish Language and Spanish and Hispanic American Literature
PhD in Visual Arts
Business and Management (6)
PhD in Administration
PhD in Administration
PhD in Applied Economics
PhD in Applied Economics
PhD in Controllership and Accounting
PhD in Controllership and Accounting
PhD in Controlling and Accounting
PhD in Controlling and Accounting
PhD in Economics (Ribeirão Preto Campus)
PhD in Economics (Ribeirão Preto Campus)
PhD in Economics (São Paulo Campus)
PhD in Economics (São Paulo Campus)
PhD in Organizational Administration
Engineering and Technology (6)
PhD in Bioengineering
PhD in Bioengineering
PhD in Chemical Engineering (Lorena Campus)
PhD in Chemical Engineering (Lorena Campus)
PhD in Chemical Engineering (São Paulo Campus)
PhD in Chemical Engineering (São Paulo Campus)
PhD in Civil Engineering
PhD in Civil Engineering
PhD in Civil Engineering (Structural Engineering)
PhD in Civil Engineering (Structural Engineering)
PhD in Computer Science
PhD in Computer Science
PhD in Computer Science and Computational Mathematics
PhD in Electrical Engineering (São Carlos Campus)
PhD in Electrical Engineering (São Paulo Campus)
PhD in Environmental Engineering Sciences
PhD in Food Engineering
PhD in Hydraulic Engineering and Sanitation
PhD in Industrial Biotechnology
PhD in Information Systems
PhD in Materials Engineering
PhD in Materials Science and Engineering (São Carlos Campus)
PhD in Mechanical Engineering (São Carlos Campus)
PhD in Mechanical Engineering (São Paulo Campus)
PhD in Metallurgical Engineering
PhD in Mineral Engineering
PhD in Mineral and Petroleum Engineering
PhD in Naval and Ocean Engineering
PhD in Production Engineering (São Carlos Campus)
PhD in Production Engineering (São Paulo Campus)
PhD in Transport Engineering (São Carlos Campus)
PhD in Transport Engineering (São Paulo Campus)
Life Sciences and Medicine (6)
Inter-institutional Doctoral Program in Nursing
Inter-institutional Doctoral Program in Nursing
PhD in Adult Health Nursing
PhD in Adult Health Nursing
PhD in Agricultural Microbiology
PhD in Agricultural Microbiology
PhD in Agricultural Systems Engineering
PhD in Agricultural Systems Engineering
PhD in Allergy and Immunopathology
PhD in Allergy and Immunopathology
PhD in Anatomy of Domestic and Wild Animals
PhD in Anatomy of Domestic and Wild Animals
PhD in Anesthesiology, Surgical Sciences and Perioperative Medicine
PhD in Animal Bioscience
PhD in Animal Nutrition and Production
PhD in Animal Reproduction
PhD in Animal Science
PhD in Animal Science and Pastures
PhD in Applied Dental Sciences
PhD in Basic and Applied Immunology
PhD in Biochemical-Pharmaceutical Technology
PhD in Biochemistry (Ribeirão Preto Campus)
PhD in Biochemistry and Molecular Biology
PhD in Bioenergy
PhD in Bioinformatics
PhD in Biology of the Host Pathogen Relationship
PhD in Biosciences and Biotechnology
PhD in Biotechnology
PhD in Botany
PhD in Cardiology
PhD in Cellular and Molecular Biology
PhD in Child and Adolescent Health
PhD in Clinical Oncology, Stem Cells and Cell Therapy
PhD in Clinical Psychology
PhD in Collective Health
PhD in Comparative Biology
PhD in Dental Sciences
PhD in Dentistry
PhD in Dermatology
PhD in Drugs and Medicines
PhD in Endocrinology
PhD in Entomology (Piracicaba Campus)
PhD in Entomology (Ribeirão Preto Campus)
PhD in Epidemiology
PhD in Experimental Epidemiology Applied to Zoonoses
PhD in Experimental Psychology
PhD in Experimental and Comparative Pathology
PhD in Forest Resources
PhD in Fundamental Nursing
PhD in General Physiology
PhD in Genetic Biology
PhD in Genetics
PhD in Genetics and Plant Improvement
PhD in Gerontology
PhD in Global Health and Sustainability
PhD in Gynecology and Obstetrics
PhD in Health Sciences Applied to the Locomotor Apparatus
PhD in Human Physiology
PhD in Immunology
PhD in Infectious Diseases and Global Health
PhD in International Plant Cellular and Molecular Biology
PhD in Medical Clinic
PhD in Medical Sciences
PhD in Mental Health
PhD in Microbiology
PhD in Musculoskeletal System Sciences
PhD in Neurology (Ribeirão Preto Campus)
PhD in Neurology (São Paulo Campus)
PhD in Neuroscience and Behavior
PhD in Nursing
PhD in Nursing Management
PhD in Nutrition and Metabolism
PhD in Nutrition in Public Health
PhD in Obstetrics and Gynecology
PhD in Oncology
PhD in Ophthalmology
PhD in Ophthalmology, Otorhinolaryngology and Head and Neck Surgery
PhD in Oral Biology
PhD in Oral Diagnosis, Dental Radiology and Imaging
PhD in Oral Rehabilitation
PhD in Otorhinolaryngology
PhD in Pathology (Ribeirão Preto Campus)
PhD in Pathology (São Paulo Campus)
PhD in Pediatric Dentistry
PhD in Periodontics
PhD in Pharmaceutical Sciences
PhD in Pharmacology (Ribeirão Preto Campus)
PhD in Pharmacology (São Paulo Campus)
PhD in Pharmacy (Pathophysiology and Toxicology)
PhD in Physiology
PhD in Phytopathology
PhD in Phytotechnics
PhD in Plant Physiology and Biochemistry
PhD in Pneumology
PhD in Psychiatric Nursing
PhD in Psychiatry
PhD in Psychobiology
PhD in Psychology
PhD in Public Health Nursing
PhD in Rehabilitation Sciences
PhD in Rehabilitation Sciences (São Paulo Campus)
PhD in Rehabilitation and Functional Performance
PhD in Restorative Dentistry
PhD in School Psychology and Human Development
PhD in Sciences (Nuclear Energy in Agriculture)
PhD in Sciences in Gastroenterology
PhD in Social Psychology
PhD in Soils and Plant Nutrition
PhD in Speech-Language Pathology and Audiology
PhD in Statistics and Agricultural Experimentation
PhD in Surgical Clinic
PhD in Systematics, Animal Taxonomy and Biodiversity
PhD in Systems Biology
PhD in Thoracic and Cardiovascular Surgery
PhD in Toxicology
PhD in Veterinary Clinic
PhD in Veterinary Surgical Clinic
PhD in Zoology
Natural Sciences (6)
PhD in Applied Ecology
PhD in Applied Ecology
PhD in Applied Mathematics
PhD in Applied Mathematics
PhD in Astronomy
PhD in Astronomy
PhD in Biochemistry (São Paulo Campus)
PhD in Biochemistry (São Paulo Campus)
PhD in Chemistry (Ribeirão Preto Campus)
PhD in Chemistry (Ribeirão Preto Campus)
PhD in Chemistry (São Carlos Campus)
PhD in Chemistry (São Carlos Campus)
PhD in Chemistry (São Paulo Campus)
PhD in Ecology
PhD in Energy
PhD in Environmental Science
PhD in Food Science
PhD in Food Science and Technology
PhD in Geochemistry and Geotectonics
PhD in Geophysics
PhD in Geotechnics
PhD in Human Geography
PhD in Materials Science and Engineering (Pirrasununga Campus)
PhD in Mathematics
PhD in Mathematics (São Carlos Campus)
PhD in Meteorology
PhD in Mineral Resources and Hydrogeology
PhD in Mineralogy and Petrology
PhD in Oceanography
PhD in Physical Geography
PhD in Physics (São Carlos Campus)
PhD in Physics (São Paulo Campus)
PhD in Physics Applied to Medicine and Biology
PhD in Sustainability
Social Sciences and Management (6)
PhD in Audiovisual Media and Processes
PhD in Audiovisual Media and Processes
PhD in Brazilian Cultures and Identities
PhD in Brazilian Cultures and Identities
PhD in Communication Sciences
PhD in Communication Sciences
PhD in Cultural Studies
PhD in Cultural Studies
PhD in Education (Ribeirão Preto Campus)
PhD in Education (Ribeirão Preto Campus)
PhD in Education (São Paulo Campus)
PhD in Education (São Paulo Campus)
PhD in Humanities, Rights and Other Legitimacies
PhD in Information Science
PhD in Integration of Latin America
PhD in International Relations
PhD in Law
PhD in Physical Education
PhD in Political Science
PhD in Public Health (Ribeirão Preto Campus)
PhD in Public Health (São Paulo Campus)
PhD in Science Teaching
PhD in Social Anthropology
PhD in Social Change and Political Participation
PhD in Sociology
PhD in Statistics
PhD in Statistics (PIPGES)
PhD in Tourism